Our data can guide you safely to port

It’s often said that a calm sea never made a skilled mariner- but today even the most skilled mariner uses data to help them analyse current trends to navigate safely through the storms for the good of their customers. In the Allsop team our approach is no different.

Throughout the auction cycle we ensure, like all good agents, that we start with the basics and do them well, we speak daily with our buyers and sellers, exchange ideas in the office while keeping our ears to the ground all in order to provide best advice.

Now to tell you a secret - this isn’t all we have.

To complement our approach, since a substantial and ongoing investment in our auction platform was made, we are now able to have sight over a wealth of data that comes with handling the sales volumes (2,358 lots offered over the past 3 years) that we do.

For each property we sell we can record at least 32 different data points providing a substantial depth of information to work with. This helps us to identify trends as they emerge and to ultimately seek buyers for properties we are selling, all to the benefit of our sellers.

Click to view larger map

A good example of a trend we are tracking is the geographical split of our buyers. In our July auction 84% of our buyers were located outside of the region they purchased in. If we compare this to our May auction the figure was 80%. This data set paints a picture that buyers are looking further afield for their investments (the running total in 2023 is 80% and this data supports the trend).

When seeking buyers, we can look at our data and very quickly identify hot and ready buyers, recent underbidders, in any given sector or location. This tranche of known buyers over the last 12 months accounts for nearly £1bn in unspent funds! (£979,946,152 to be exact) (See image)

If we were to carry out this exercise for an industrial asset in the Southwest we would immediately identify 13 known buyers each of whom who has come forward within the past 3 months with intent to purchase (i.e. were fully registered underbidders).

While most recently, in October, we sold a long let Public House in Bilston for £1.85m to a buyer who had missed out on a Tesco in Goole and before that a Care Home in Kenilworth. Trickledown economics aside, the knowledge we have in this regard works for the benefit of our clients and buyers, with this buyer now receiving 9.15% return on capital with RPI linked reviews for the next 35 years. It should be noted of course that as well as the buyers being happy, each of our three clients achieved sales too. That’s a result for all.

We can identify buyers based on known preferences, previous purchases, previous bids,  buyer locations or location preferences or even rental profiles. Our approach is often tailored to suit the individual asset.

Through the utilisation our data, at Allsop, we can help to navigate our clients through even the most difficult of seas.