Online property auctions – a transparent, efficient and cost effective way to buy and sell new homes

Pioneered by Allsop, the UK’s market leader in property auctions, this unique selling model has been carefully engineered to achieve optimum results for buyer and seller. It aims to set the UK benchmark for the sale of new-build properties. Providing a user-friendly platform and creating an online community for the property sector, this model delivers a transparent, efficient and cost effective way to buy and sell new homes.

The model creates a level playing field for a global audience, enabling investors the world over to watch the entire bidding process evolve in front of their eyes with zero risk of gazumping or double-selling. They will witness the live market place set the pricing for the product and be able to bid on their preferred units, with binding contracts on the fall of the virtual hammer.

This method is a natural evolution for the UK new homes sector, giving buyers direct access to the best opportunities in the UK.

If you are a buyer, you can register your interest at

If you would like more information about selling new build homes online please contact

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case study

West Drayton Waterside

In June 2015, Allsop used the online service to launch 36 apartments in West Drayton, London. In the four-week marketing period before the virtual auction we received more than 28,000 visitors to the online auction website and developer websites. This online sale had a 100% success rate.

Meet the New Homes Online Auction team

Gary Murphy


Residential Auction &
New Homes Online Auction


Simon Capp


New Homes Online Auction

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