It was a pleasure to once again support The Story of Christmas Appeal
Founded in 1978, The Story of Christmas is an annual Christmas charity event which is strongly supported by the property and construction industries. Each December it begins at St George’s Hanover Square with a spectacular service of Nine Lessons and Carols. Readings are presented by a dazzling array of celebrated names from public life. Festive music is performed by the Band & Fanfare Trumpeters of one of the Foot Guard Regiments and a leading choir, which in 2022 will be the Choir of St Paul’s Cathedral. Following the service there is a fully-catered champagne reception and charity auction at the Mandarin Oriental Hyde Park Hotel.
The event raises funds to support a broad and diverse range of charitable projects, benefitting the homeless and disadvantaged children.
Allsop sponsor the live auction at the event by helping with the admin work and supplying an auctioneer on the day.
The 2021 event raised over £650,000 for the charities.
