Allsop, the UK’s market leader in commercial and residential property auctions, has appointed Simon Capp as Partner to drive Allsop’s new online sales format for new homes.

Simon will work with Gary Murphy, Head of Residential Auctions, to develop their revolutionary method of sale for new-build property. Designed to achieve optimum results for buyers and sellers, the user-friendly online platform offers a transparent, efficient and economically viable way to invest in and sell property off-plan. The online auction model creates a live market for global investors and the fall of the virtual hammer results in a binding contract, giving certainty to both vendors and buyers.

Prior to joining Allsop, Simon worked for Knight Frank and Native Land and brings with him extensive knowledge of the new-build sector. Having specialised in the marketing of UK off-plan developments internationally, he has designed strategies and executed international sales campaigns for numerous high profile property developers, house builders and private equity firms. He has an in-depth understanding of the international markets and has launched a diverse range of UK developments in key locations globally, including Hong Kong, China, Singapore, Thailand and the Middle East.

Gary Murphy, Head of Residential Auctions at Allsop, commented: “We believe that online auctions are a natural evolution for the new homes market, so we’re excited that Simon has joined us to build this innovative new offering. Having successfully held the first-ever online auction for a new build development last year, we look forward to refining the platform to offer developers and buyers a highly-effective and convenient way to sell and invest in new homes.”

Notes to editor

Allsop is an independent property consultancy with a market-leading reputation for high quality service, integrity and innovation. Known as the UK’s largest and most successful auction house, our success is built on over 100 years’ experience in commercial and residential property consultancy and sales.

For details visit


Charlotte Gold at Redleaf Communications on 0207 382 4729 or

Anna Jones, Residential Marketing and PR Manager at Allsop on 020 7543 6728 or